Privacy Policy

1. What we collect

• Pet profile: your pet’s name, species, sex, and your test answers. A pet photo and your pet’s Instagram handle are both optional — you can use the service without either. If you add a photo and/or an Instagram handle, you opt in to letting us feature your pet — which may include showing its photo and tagging your Instagram handle — on our website, our social media (such as Instagram), and community features like the Genius Wall. We never post to your account on your behalf or pull your Instagram content, and you can remove a photo or handle at any time to withdraw. We treat pet details, photos, and handles as personal data.
• Account & contact: if you sign in or ask us to email your result, your email address (entered by you or via Google sign-in) and, for Google sign-in, the basic profile Google shares.
• Earlier payments: if you paid before Pet IQ became free, Stripe handled it. We don’t receive or store your full card number — only Stripe identifiers (customer / payment IDs) and your purchase or membership status.
• Usage & device: if analytics is enabled, product events (page views, test progress, feature use), basic log / device data, and — only with your consent — anonymized session recordings of how the site is used, with every typed input masked (we never see what you enter, and card fields are never recorded).
• Cookies & local storage: a small anonymous identifier that links your in-progress test to you, a sign-in session cookie, and — only with your consent — analytics cookies. See our Cookie Policy for the full list and your choices.

2. How we use it

To run the test and produce your result; to create and manage your account (and any earlier purchase or legacy subscription); to send service emails; to provide support; to understand and improve the product; and — only if you opt in — to send enrichment tips and updates.

3. Marketing emails are optional

Marketing email is separate and express opt-in — an unticked box where we ask for your email, never bundled with anything else — consistent with Canada’s Anti-Spam Legislation (CASL). Every marketing message identifies us, includes our mailing address, and carries a working unsubscribe link; you can opt out anytime. Result, account, and sign-in emails are transactional and aren’t marketing.

4. Who we share it with

We don’t sell your personal data. We share it with service providers who process it on our behalf, and where the law requires it:

• Stripe — earlier payments and the remaining legacy plans
• Resend — transactional & opt-in marketing email
• Neon — database hosting
• Amazon Web Services — application hosting & storage
• PostHog — product analytics
• Sentry — error monitoring
• Google — sign-in (only if you use it)

5. Where it’s processed & how long we keep it

We are based in Ontario, Canada, but our infrastructure and service providers are primarily in the United States. Your information is therefore stored and processed in the U.S. (and possibly other countries), and may be subject to the laws of those jurisdictions, including lawful access by their authorities. We use reputable providers that offer appropriate safeguards.

We keep your profile while your account is active, so your pet’s report stays available to you. We keep payment records for earlier purchases as the law requires. You can ask us to delete your profile at any time.

6. Your rights & choices

You can ask us to access, correct, or delete your information, withdraw consent, or opt out of marketing at any time — email support@mypetsiq.com. We don’t sell personal data or use it for cross-context behavioural advertising.

Similar rights apply wherever you live, and you can escalate to your local regulator: in Canada, PIPEDA and the Office of the Privacy Commissioner of Canada; in Australia, the Privacy Act and the Australian Privacy Principles (the OAIC); in New Zealand, the Privacy Act 2020 (the Office of the Privacy Commissioner); in Singapore, the PDPA (the PDPC); in the EU/UK, the GDPR; and in the US, state laws such as California’s CCPA.

7. Children

The service isn’t directed to children under 18, and we don’t knowingly collect their personal data.

8. Security & changes

We use reasonable measures, including encryption in transit, to protect your data. No method of storage or transmission is 100% secure.

We’ll post any updates to this policy here with a new date and, for material changes, give notice.

9. Contact

Privacy questions or requests? Email support@mypetsiq.com.